GMAT考试写作指导:Argument范文九

网络资源 Freekaoyan.com/2008-04-10

69.        The company's marketing department recommends discontinuing a deluxe air
filter and concentrating advertising efforts on an economy filter, which requires
replacement more often than the deluxe model. This recommendation is based on
reports showing that sales of economy filters, and company profits, have dropped
significantly since the company began manufacturing and marketing the deluxe filter six
months ago. The marketing department's argument is specious in three important
respects.
      First, the marketing department assumes that if the company discontinues the new
deluxe air filter, customers will resume buying its economy filter. This assumption may
not be correct. Customers who prefer the deluxe model may do so because it requires
replacement less often. Thus, instead of buying the company's economy filters again,
these customers may just as likely turn to a competitor for a product similar to the
deluxe model. In this event, the result would be lower profits.
      Secondly, the marketing department fails to recognize alternative strategies that
might enhance profits more than discontinuing the deluxe filter would. It is possible that
lowering the price of the economy model, raising the price of the deluxe model, or both,
may actually maximize profits. A lower-priced economy filter might lure customers
from competing products and retain current customers. At the same time, buyers of the
deluxe model may place a premium value on its convenience and may be willing to pay
an even higher price for the filter.
      Thirdly, the marketing department unfairly assumes that the availability of its
deluxe filter is the cause of decreasing profits. It is equally possible that other factors,
such as increased competition or supply prices, or decreased demand for these kinds of
filters generally, are responsible for the decrease in profits. If so, discontinuing the
deluxe filter may not serve to maximize, or even enhance, the company's profits.
      In conclusion, the department's argument for discontinuing the deluxe filter is
weak because the department has not considered the possible adverse consequences of
doing so, or the alternatives to doing so. Moreover, the department has failed to
establish a clear causal connection between the availability of the deluxe filter and
decreasing profits. To strengthen its argument, the department must consider and rule
out pricing adjustments as a better strategy to maximize profits, and must provide better
evidence that the deluxe filter is the cause of the decrease in profits.
要找考研考博专业课真题、题库、视频?这里资源超全!在线免费阅读!
2万种考研考博电子书(题库、视频、全套资料)及历年真题,涵盖547所院校4万余个考研考博专业科目、考研公共课(政治英语数学)、40种专业硕士(金融硕士、MBA、国际商务硕士、新闻传播硕士、社会工作硕士等)、28类同等学力申硕专业、1130种经典教材。无论您是真题演练、题库刷题,还是复习教材,一个VIP会员均可满足您的需求。

相关话题/

  • 领限时大额优惠券,享本站正版考研考试资料!
    大额优惠券
    优惠券领取后72小时内有效,10万种最新考研考试考证类电子打印资料任你选。涵盖全国500余所院校考研专业课、200多种职业资格考试、1100多种经典教材,产品类型包含电子书、题库、全套资料以及视频,无论您是考研复习、考证刷题,还是考前冲刺等,不同类型的产品可满足您学习上的不同需求。 ...
    本站小编 Free壹佰分学习网 2022-09-19