•　thumb


【常见义】n. 大拇指

【考研义】v. 翻阅（书籍），查看

记忆：看书的时候，用拇指翻阅书籍。

例子：It has long been known that a taxi firm called AAAA cars has a big advantage over Zodiac cars when customers thumb through their phone directories. （人们早就知道，顾客翻查电话号码簿的时候，与名为Zodiac的出租车公司相比，名为AAAA的出租车公司占有很大的优势。）





•　traffic


【常见义】n. 交通

【考研义】n. 通信量，信息流量

记忆：交通就是车辆的来来往往，信息流量就是信息的来来往往。

例子：“On the day after we send our messages, we see a sharp increase in our traffic,” says Seth Peets, vice president of marketing for CareerSite. （CareerSite市场部副总裁赛思·皮茨说：“我们发送这些信息的第二天网站访问量就急剧增长。”）

We define such sold media as owned media whose traffic is so strong that other organizations place their content or e–commerce engines within that environment. （我们将这种售出媒介定义为流量巨大、可以吸引其他机构前来投放内容或电子商务引擎的自有媒介。）





•　trust


【常见义】n. 相信；v. 相信

【考研义】n. 垄断企业；托拉斯（垄断价格而形成的企业联合组织）

记忆：其实托拉斯就是几个大型企业相互之间建立一种同盟般的信任关系，旨在垄断市场价格。

例子：Yet it is hard to imagine that the merger of a few oil firms today could re–create the same threats to competition that were feared nearly a century ago in the U.S., when the Standard Oil trust was broken up. ［2001 Passage 4］［但仍然很难想象（如今仅仅是）几个石油公司的合并就能够再创出对于（市场）竞争的威慑力，这种威慑力可与曾在近一个世纪之前因美国的（加利福尼亚）标准石油公司的托拉斯（彻底）崩溃所引起的恐慌并驾齐驱。］





•　twist


【常见义】v. 绕

【考研义】n. 歪曲，曲解

记忆：说话老是绕来绕去，这就是试图扭曲事实的表现。

例子：A twist on a familiar quote “If at first you don’t succeed, give up” or a play on words or on a situation. （可以故意歪曲一下大家熟知的话，比如说“如果一开始不成功，那就放弃好了”，或者玩文字游戏，或就一个情景开玩笑。）





U


•　underline


【常见义】n. 下划线

【考研义】v. 突出，强调

记忆：对某个单词加下划线，就是为了突出或者强调。

例子：This alone demonstrates that the television business is not an easy world to survive in, a fact underlined by statistics that show that out of eighty European television networks, no less than 50% took a loss in 1989. ［2005 Part C］（仅这一点就足以表明，在电视行业生存下来并非易事，统计数字也突显了这一事实，统计表明，1989年在80家欧洲电视网中，多达一半出现了亏损。）





•　uniform


【常见义】n. 制服

【考研义】adj. 统一的，一致的

记忆：制服便是统一的形式。

例子：The Constitutional principles that Washington alone has the power to “establish a uniform Rule of Naturalization” and that federal laws precede state laws are noncontroversial. （宪法认为只有华盛顿才有权力“建立一个统一的归化入籍条例”，而且联邦法律高于州法律，这些宪法的原则是无可争议的。）





•　universe


【常见义】n. 宇宙，世界

【考研义】n. 领域

例子：It is becoming less clear, however, that such a theory would be a simplification, given the dimensions and universes that it might entail. ［2012 Part C］（然而，考虑到它可能会涉及的范围和领域，人们越来越不确定这样的理论会是一种简化的规则。）





•　upset


【常见义】adj. 心烦的，心恼的

【考研义】v. 打乱，扰乱

记忆：总是被打扰，就容易心烦意乱。

例子：They gave justices permanent positions so they would be free to upset those in power and have no need to cultivate political support. ［2012 Section Ⅰ］（法官被授予终身职位，这样他们可以无所顾虑地去触碰当权者，同时无需寻求政治支持。）

If it is trying to upset Google, which relies almost wholly on advertising, it has chosen an indirect method: There is no guarantee that DNT by default will become the norm. （如果它在企图挑战几乎完全依赖广告业务运营的谷歌的话，那么它的方法并不直接：没有人能保证将DNT设为默认选项的行为会成为业内规范。）





V


•　value


【常见义】n. 价值

【考研义】v. 尊重，重视

记忆：一个物件的价值，就体现为人们的“重视和尊重”。

例子：The ideals of the early leaders of independence were often egalitarian, valuing equality of everything. ［2007 Section Ⅰ］（独立运动早期领袖的理想通常是平等主义，即强调一切事物的平等。）





•　vessel


【常见义】n. 容量，器皿

【考研义】n. 船只

例子：Today’s vessels can find their prey using satellites and sonar, which were not available 50 years ago. （如今的船舶能使用卫星以及声呐发现猎物，这在50年前是不可能的。）





•　virgin


【常见义】n. 处女

【考研义】adj. 原始的，天然的

记忆：常说的，处女地就是原始未经开垦的，保持原始天然的状态。

例子：The virgin forest with its richness and variety of trees was a real treasure–house which extended from Maine all the way down to Georgia. ［2015 Part C］（这片原始森林中有数不清的树木且种类繁多，从缅因州一直绵延至佐治亚州，是一座名副其实的宝库。）





•　voice


【常见义】n. 声音，嗓音

【考研义】v. 表达，吐露

记忆：人们就是用声音表达情绪。

例子：The same dramatic technological changes that have provided marketers with more (and more diverse) communications choices have also increased the risk that passionate consumers will voice their opinions in quicker, more visible, and much more damaging ways.（同样剧烈的技术变革为营销人员供了更多的且不同的通信选择，同时也增加了风险，因为情绪激动的消费者会以更快、更明显和更具破坏性的方式表达他们的意见。）





W


•　weather


【常见义】n. 天气，气象

【考研义】v. 经受住

例子：This “added–worker effect” could support the safety net offered by unemployment insurance or disability insurance to help families weather bad times. （这种“附加劳动力效应”会增强由失业保险或伤残保险组成的安全保障，帮助家庭渡过难关。）





•　weigh


【常见义】v. 称某物的重量

【考研义】v. 权衡

例子：“Benefits” have been weighed against “harmful” outcomes. ［2002 Section Ⅱ］（人们把它带来的益处和产生的弊端进行了权衡。）





•　will


【常见义】n. 将要，可能

【考研义】n. 遗嘱

记忆：遗嘱就是你最后表达你想要做某些事。

例子：Washington, who had begun to believe that all men were created equal after observing the bravery of the black soldiers during the Revolutionary War, overcame the strong opposition of his relatives to grant his slaves their freedom in his will. （华盛顿看到黑人士兵在美国独立战争中的英勇表现后，开始相信人人生而平等，于是不顾亲人的强烈反对，在遗嘱中给了奴隶们自由。）





Y


•　yield


【常见义】v. 生产

【考研义】v. 屈服，让步

记忆：其实yield和gold同源，yield最早指的是苏格兰当地的农民向黑帮交“保护金”，这便是向黑帮屈服和让步的意思。

例子：Self–doubt has yielded to blind pride. ［2000 Passage 1］（盲目自大取代了自我怀疑。）